Saturday, April 28, 2007

"Rewriting the Ad Rules for Muslim-Americans"

Interesting article in the New York Times about attempts by companies to market to Muslim-Americans. I thought this little tid-bit was particularly telling:
Ms. Salzman said JWT [an advertising agency] had little trouble surveying Muslims in Britain, but found it had to clarify at the start of each phone call in the United States that it was not calling from a government agency.

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